Help make Open Studios Falkirk a success

Every visitor who walks through a studio door will be there because someone helped spread the word. Whether you have a large following or simply tell a few friends, your support makes a real difference. This kit is designed to help participants and supporters promote the event through useful tips and downloads.

Easy ways to help

You don’t need to be a marketing expert. Here are some of the most effective things you can do:

• Invite previous customers and collectors.
• Tell friends, neighbours and colleagues.
• Share the event on your social media channels (see ready-made visuals below to download, to help you do this).
• Display a poster in your studio, workplace or a local café – contact Nikki or Rhona to get one.
• Add the event to your email signature (see some suggested wording below).
• Mention the event whenever you’re talking about your work.
• Encourage visitors to bring a friend.

If every participating artist reaches 10-20 people, together we’ll introduce hundreds more visitors to the creative community across Falkirk.

Six-week marketing plan

• Week 6: Read the Marketing Kit and download the visuals, announce you’re taking part, tell friends, family and previous customers, and add the event to your website, newsletter and social media.
• Week 5: Put up posters and leave flyers in local cafés, shops, libraries, community venues and workplaces (with permission), while continuing to spread the word in person.
• Week 4: Share behind-the-scenes content, talk about what visitors can expect, and personally invite neighbours, colleagues, local groups and clubs.
• Week 3: Deliver flyers locally, share the story behind your work, and encourage friends, customers and followers to share the event with others.
• Week 2: Increase your promotion across social media, email and word of mouth, reminding people of the dates, venue and opening times.
• Week 1: Share a final reminder, make sure your posters and signs are in place, and personally invite anyone who has shown an interest.
• During the event: Welcome visitors, share updates throughout the day, encourage people to visit other studios, and enjoy meeting your audience.
• After the event: Thank visitors, share highlights from the weekend, and keep in touch with the new connections you’ve made.

Downloads

High-resolution logo

Flyers and map – Image versions

There are three versions of the flyer and map – download them here to publish on your website, newsletter, social media etc.

Flyers and map – PDF versions

And here are the PDF versions of the flyers and map in case you need them:

Social Media Visuals

Download a social media visual showing your work to help you with promotion. There is one for each particpant. These are designed with the correct aspect ratio for Instagram Posts, and they can also be used on Facebook or other social media platforms.

Here is a sample visual:

You can find the full suite on this Google Drive and download yours.

Suggested wording for your email signatures

🗓️ I’m taking part in Open Studios Falkirk 2026 (5-13th September) along with 24 other participants in 12 venues. Visit the website to plan your visit.